About

Alejandro Ortiz Corro

Senior Software Engineer · AI-Native Product Development · Mexico

I turn business goals into product systems that ship. Frontend is a deep specialty; my current work also spans stakeholder communication, backend workflows, architecture, observability, and AI-native delivery with human accountability.

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Professional summary

Senior Software Engineer with 9+ years across enterprise systems, startup products, healthcare, commerce, service-business workflows, and public product experiences.

I combine business and stakeholder communication, end-to-end product engineering, backend workflows, architecture, and deep frontend experience in React, TypeScript, Next.js, performance, and accessible UI systems.

AI-native means agents execute across requirements, domain, specs, tickets, implementation, review, QA, and release while I retain human accountability for decisions, quality, and release authority.

Selected Systems

ETERIA

Client event-business product in production with a public landing, lead and WhatsApp paths, proposals, private web operations, Convex, PostHog, and an internal SwiftUI client.

Owned product direction, end-to-end delivery, public/private boundaries, and the protected Release Train.

AI-Native Development Practice

Agents across requirements, domain, specs, tickets, implementation, review, QA, preview, and release with human accountability.

The coordinating Development System is private and adaptable; shipped systems provide the public evidence.

Enterprise Product Systems

An internal customer-support and account-recovery operations platform and mission-critical emergency-response software demonstrate stakeholder work, performance, complex workflows, and reliable delivery.

The platform improved from approximately 3–5 seconds to under 1 second; client details and private architecture remain protected.

The Barber Central

Service-business SaaS approaching production across booking, customers, staff, inventory, reporting, analytics, and retention.

Built as a coherent multi-surface product with explicit quality and release gates.

NutriPlan Digital

Multi-surface clinical SaaS in testing and production preparation with shared backend state and protected workflows.

Keeps clinical and patient information out of public evidence while testing real product behavior.

Casa Roca

Public hospitality experience in production with place storytelling, search-ready pages, responsive media, and direct inquiry paths.

Delivered the guest-facing experience and verified it on the production domain.

Professional experience

Senior Frontend Developer

Tala Mobile · 2023 - Present

Coordinate scope, roadmap, workflows, and success with stakeholders and multiple teams for an internal customer-support and account-recovery operations platform while retaining the contractual title Senior Frontend Developer.
Helped reduce platform loads from approximately 3–5 seconds to under 1 second; contributed to its modern Next.js/Turborepo evolution.
Deliver escalation, payment-plan, cashback, and other product workflows across frontend, server-side/API work, observability, and backend-oriented paths; expanding into Java.

Senior Frontend Developer

Drift · 2022 - 2023

Built and maintained a video-recording Chrome extension, including browser API and manifest constraints.
Delivered analytics dashboards and funnel visualizations for B2B marketing and sales workflows.

Software Engineer

Prenuvo · 2021 - 2022

Delivered full-stack product features in a small medical-imaging startup team across marketing, sales, and result-presentation surfaces.
Consumed APIs and collaborated directly with design under healthcare privacy and security constraints; did not work on medical AI models.

Engineer Associate System IT-Development

Datazone/AutoZone · 2020 - 2021

Worked on the vehicle selector connecting automobile profiles to compatible parts within a large e-commerce platform.
Contributed to React SPA-to-Next.js modernization, React Native delivery, and marketing-defined SEO metadata.

Application Development Senior Analyst

Accenture · 2018 - 2020

Modernized a decades-old mission-critical emergency-response platform for a large US city using React and Redux.
Implemented custom keyboard dispatch workflows with rigorous tests and supported junior engineers in an international program.

Senior Software Engineer

NEORIS/CEMEX · 2018

Contributed to a billing surface within CEMEX GO and grew through a product distributed across many teams.

Independent Software Engineer

AOHYS · 2015 - Present

Built a continuous independent practice from Excel/VBA automation to Java, React and enterprise work, complete products, and AI-native development.
Current systems include ETERIA, The Barber Central, NutriPlan Digital, Casa Roca, and AOHYS.

Technical capabilities

Business & product engineering

Stakeholder communication · Domain workflows · Product architecture · Requirements & specs · Delivery ownership

Front-end systems

Responsive interfaces · React & TypeScript · Component architecture · Performance · Motion & WebGL

Backend workflows & data

Server-side Next.js · API integration · Convex · SQL & PostgreSQL · Java in progress

Cloud & operations

AWS dashboards · Edge delivery · Cloudflare & Vercel operations · Media pipelines · Observability

Quality & delivery

TDD · Browser QA · CI/CD · Release verification · Documentation

AI-native development

Agent orchestration · Domain & spec workflows · TDD · Independent review · Browser QA & release

Education

Bachelor of Engineering, Software DevelopmentUNAD - Open and Distance University of Mexico · 2014 - 2018

Bachelor of Business Administration, Maritime TradeITBOCA - Technological Institute of Boca del Rio · 2004 - 2008

Languages: English - Fluent · Spanish - Native

Tell me what you're building.

Tell me what you are building, who it should serve, and what is getting in the way. I will read the context myself and reply with useful questions and a practical next step.

Let's talk